Basic Terms For The Web
What Does It All Mean?
Learning all the latest terms and acronyms and how they affect your web plans can be a daunting task. We'll take a few minutes to give you a web 101 when it comes to Search Engines, Web Site Marketing, and web optimization.
Lets take a look at the basics of your web site and what you should expect from your web site. With the expansion of search engines, and their incorporation into the daily lives of most americans, companies are realizing the importance of optimizing their sites to perform for them. There are three key categories that companies need to understand to effectively market their web site in the search engines.
1. Title and Meta Tags
Each and every web page on your site should have a title, and meta tags that give search engines the details of your page. Your title should be like the title of a book, or a newspaper article. Short, concise and effective. You'll want to include words that define exactly what is on this page. Once you have a high quality title tag, you'll also want to ensure your meta tags are complete. At minimum, you should ensure that you include the description and keywords tags. Search engines use these three tags as the "introduction" of your page. There are tools that can be used to understand what keywords to use and how to write these tags, but it takes time and dedication to learn how to do this effectively.
2. High Quality Content
Have you ever picked up a magazine with a great catch line on the cover to be sorely disappointed by the article or pictures inside? Or perhaps you visited a link in a search engine and it didn't contain any information you were looking for? To guard against visitors being disappointed in your site, and to improve your overall value to search engines, you must ensure that your site contains useful and relevant information. No matter what business you are in, make sure that you have information on the products and services you offer. Put time and energy into developing articles, tips and how to's for your visitors. Write articles for your local chamber of commerce web site or newsletter.
3. In Bound Links from Industry Sites
The final piece to building a quality site is to get relevant sites to link to yours. You can do this by finding business directories, blogs, news sites and other industry related web sites. If these sites include links to your high quality content, search engines look at these as validation of the importance of your business. Work with local partners and companies you do business with to help build these links into your web site.
By completing these three items within your web site, you'll be well on the way to successful optimization of your web site. Your companies web site is a living and dynamic entity always requiring updating and addition of information to keep it current and of value to it's visitors.
In the upcoming weeks we'll take a look at Search Engine Marketing and how you can build your business with just a few hundred dollars a month.
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News
We are proud to announce the launch of the new Grindstone Technology web site.
We are proud to announce the launch of the new web site for TyrrellTech Inc.
We are proud to announce the launch of the new Augenix Coporation web site.
We are proud to announce the launch of RNSNetwork.org. The Rheumatology Nurse's Society.
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